Aligning ambition, positioning, and perception.

Meriem Benziane is a strategic communication and public affairs advisor with more than 15 years of experience across Africa, North America, and international markets.

Her career has been built at the intersection of global corporate standards and the cultural and institutional realities specific to African markets. She has advised executives and leadership teams on reputation, strategic positioning, executive visibility, and stakeholder engagement across the healthcare, energy, agri-food, and industrial sectors.

She has contributed to strategic communication initiatives tied to major transformation and infrastructure projects across Africa, working closely with leadership on executive positioning, reputation management, and stakeholder alignment.

She supports organizations and leaders through phases of growth, transformation, and reputational challenges, helping them define their positioning, build their narratives, and translate their strategy into credible engagement and lasting influence. Formerly with GE, bioMérieux, L’Orèal and Lactalis.

Yasmine Djellal is a senior public affairs advisor whose career spans the highest levels of multilateral institutions.

She served as an advisor in the office of the Senior Vice President and General Counsel of the World Bank Group, led strategic communication for major international development programs, and founded her own advisory practice serving clients across international markets.

Her career has been built in environments where cultural intelligence and institutional knowledge are as critical as technical expertise. She advises leaders on strategic positioning, executive communication, institutional narratives, and high-stakes stakeholder engagement.